27 May 2019
SUSTAINABILITY SCORE IN THE FASHION WORLD
More than a hundred guests participated yesterday in the 1st Edition of the GREENEST FASHION EVENT, where sustainability practices were evidenced in favor of a better world.
Lisbon, May 23, 2019: fulfilled the goal of the 1st Edition of the Greenest Fashion Event, the mentor and promoter of this initiative, Daniela Sá, is proud of the success achieved yesterday, in the presence of more than a hundred guests and supporters of "sustainability” who have lived a unique experience, related to the world of fashion. Inescapable was the presence of the actors Joana Seixas and Madalena Brandão, "Ambassadors” of this edition, whose support was evident, assuming by principle a more conscious philosophy of life, a reflection of the shared contents in their new blog.
The space Free Art, in Avenida da Liberdade, was elected to host this initiative, which culminated in a more conscious networking moment, accompanied by a vegan cocktail, by Impacto Catering & Events.
The opening was in charge of Pedro Norton de Matos, mentor of GreenFest – the biggest sustainability festival in Portugal, referring to the new age of sustainability in several sectors, namely in fashion and technology. It followed the "Fast Talks”, with the intervention of Janet Angel, of the Green Chemistry Forum; Joana Cunha, founder of the Fair Bazaar and Catalyst platform; Ângela Morgado, Executive Director of the Nature Association Portugal, in association with WWF – World Wide Fund for Nature; Manuela Ribeiro, fashion designer, who presented her project based on sustainability for the millennials and Claudia Silva from Woman in Tech.
The closing was one of the most expected moments of the night, with the parade of the new Najha Collection, original creations of Daniela Sá, which privilege ecologic cork and organic bargains as main materials of the garments, suitcases and footwear. Under the thematic "TRIBE”, this collection was highlighted with choreographies of Tribal Dancing, by Ana Cristina Gonçalves.
The success of this 1st edition of Greenest Fashion Event was the beginning of a new challenge which act as a reinforcement of the ideology and a real applicability of the sustainable strand connected with fashion.
Sustainable fashion for a better and more ecologic world!
About Najha:
The northern brand of clothing, suitcases, footwear and accessories, founded in april 2014, is imposed on the market with a vegan sustainability philosophy, using ecological cork as the main material. Following her irreverent instinct for natures’ connection and protection of the planet, Daneila Sá, CEO and founder of the brand Najha, develops unique and timeless collections in the eco-luxury segment, combining harmoniously theme, trends and styles. With a 100% national and high quality production, the original pieces take shape by the hands of masters craftsmen who have dedication and real rare abilities to transform the projects into realities…
Holder of several awards and international appointments entrepreneurship and innovation, Najha is a brand approved by PETA. More information at www.najha.com
About the Greenest Fashion Event:
Sustanable Fashion Innitiative which come to answer to the need to create a greater awareness of sustainability related to the textile industry, in order to minimize damages in the ecosystem – reduce water, energy and chemical products waste. This opens up new market opportunities as well as the identification of new sustainable materials solutions for the development of more ecologic brands. The GREENEST FASHION EVENT emerges as a communication vehicle, which aims to reinforce this ideology, promoting a greater consciousness among creators and consumers, through lectures, networking and parades of sustainable collections.
Daniela Sá – testimonials of Speakers and Actresses about the event I Lisbon:
Source:
In, Blood