GRANORTE TAKES TITLE AT HOUSE BEAUTIFUL AWARDS

Set in the iconic venue of the British Film Institute, London, this year saw the return of the House Beautiful Awards, a glittering event that brings together the great and the good of the UK homes and interiors sector.

One of the big winners this time out was Granorte, nominated across multiple categories and recipient of a Silver Award in "Best Flooring". This prize went to Vita Decor, launched earlier in 2016 as part of a "Cork Goes Digital" campaign, the collection beating off stiff competition from other established names and earning recognition for the impact brought to the market.

Vita Decor flooring represents the latest in direct to substrate digital printing, presenting designs from intricate parquet to beautiful tiled looks. With acoustic, thermal and sustainable credentials adding to Vita Decor’s appeal, it’s little wonder the House Beautiful panel adjudged the portfolio as an award-worthy case.

Paulo Rocha, Granorte, explains: "We were delighted to see Vita Decor cork flooring pick up a Silver Award at this year’s House Beautiful Awards, deserved recognition for everybody at Granorte who has been involved in the creation and delivery of this pioneering concept. Vita Decor represents everything that is good about Granorte; design-driven while not forgetting the brand’s roots, we were delighted House Beautiful saw things the same way!”

Julia Goodwin, Editor, House Beautiful, was equally impressed: "We were so happy to see Granorte’s reaction at winning this year’s Silver Award in the ‘Best Flooring’ category. We had a huge number of entries, with the Awards having taken a year out, so the Vita Decor collection had to really stand out to gain a place. Congratulations!”

Also nominated in the "Best Wall Covering" category was Granorte’s Cork Collection_03. The aesthetic and practical qualities of its modular tiles put Cork Collection_03 on a pedestal alongside Granorte’s unique flooring options, offering 3D pattern and texture like few others can achieve.
 
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