03 Jan 2018

Elou Cork Toys

Elou returns to international toy fairs in 2018

One year after its debut at the Hong Kong Toys & Games Fair (Hong Kong) and the Spielwarenmesse (Nuremberg), Elou returns to both events with the ambition to take a leading position in the natural toys market.

Elou Cork Toys is a Portuguese brand risen from the will to develop a 100% natural offer, whose practices are in line with an environmentally and socially responsible posture, promoting what is considered one of Portugal's most valuable natural resources: cork.

While still on paper, Elou project came a long way, sustained by experience and intuition, focusing on the sustainability of our planet so that it could grow into a business model liable to generate benefits not only for its target audience, but the community at large.
An ambitious project of minimalist conception, whose central premise lies in the idea that playing is not only a leisure activity, but also a natural development process whereby the child acquires motor and cognitive competences and shapes her own emotional and social identity. An innovative alternative that aims to revolutionize the way children interact with their toys and restore the spontaneity immanent to the educational act of playing.

In this upcoming fair season, this natural toys brand intends to continue the market instruction work started last year, highlighting cork’s benefits for children's motor, cognitive and emotional development.

To find out more, visit Elou at the Hong Kong Toys & Games Fair (Hall 1D, Stand B28) and at the Spielwarenmesse (Hall 3, stand E-26).

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