The national footwear is tired of proving at an international level that it is full of life and thirsting to conquer the world.
This can be seen in the APICCAPS campaigns, with Vitória Guerra, or in the innovative materials, which are used by the national brands, such as Berg’s burel. And we can’t forget the resurgence of Sanjo a few years ago.
Ben Goji says he has created "an electronic system of personalization” for his first line of sneakers. With this, he promises "one hundred possible standard combinations and to generate more than nine million variations, with a lot of color, texture and irreverence to the mix".
Behind the creation of the brand is Flávio Resende who explains the concept of Ben Goji: "We wanted, and we want, to move away from stereotypes and to cultivate an avant-garde image. We have created five basic models, timeless and adaptable to all seasons”.
The motto of Ben Goji is "Customize Your Identity” and the brand has five female and male basic models: Pangea, Chimera, Melting Pot, Helter Skelter and Kaleidoscope. All are for sale at an online store, the favorite platform of the brand for doing business.
According to Ben Goji, the design of sneakers "appeals to an urban and practical customer," who wants "quality raw materials, comfort and boldness for the diversity of challenges, and roles, of day to day".
The brand is positioned in a medium segment, with prices varying between 120 and 180 euros.