04 Oct 2017
Ben Goji has different shoes for each Portuguese
There are five base models offered by the new Portuguese footwear brand, Ben Goji, but there are nine million possible combinations. This means that the brand is able to fit practically all the Portuguese with different shoes.
Still during the release phase, Ben Goji has created a digital personalization system that allows consumers to choose all the details of pre-defined models. The first collection consists exclusively of trainers: Pangea, Chimera, Melting Pot, Helter Skelter and Kaleidoscope.
Anyone can test the brand concept and receive the result at home within five days. For now, it has no plans to open its own store, but the trainer models are already available in some physical stores. Prices can vary between 120 and 180 euros.
Ben Goji's big investment is online, where it hopes to grow not only in Portugal but also in Europe. Flávio Resende, the founder of the brand, along with Helena Marques, adds that "an investment in Digital Marketing will be made to boost the brand", namely in new markets.
The young entrepreneur from Santa Maria da Feira also says in a statement that he was born into a family of people involved in the footwear sector and that he always had the opportunity to idealize his own shoes and watch the production process. "The fact that I was young, with the need to build a future, made me want to risk and take advantage of the know-how of those around me and the proximity I have with the resources and raw materials of the footwear cluster in the São João da Madeira and Santa Maria da Feira regions, "he concludes.
The branding and communication concept are the responsibility of Designarte - Brand Activation, which also developed the signature "Customize your identity".
Still during the release phase, Ben Goji has created a digital personalization system that allows consumers to choose all the details of pre-defined models. The first collection consists exclusively of trainers: Pangea, Chimera, Melting Pot, Helter Skelter and Kaleidoscope.
Anyone can test the brand concept and receive the result at home within five days. For now, it has no plans to open its own store, but the trainer models are already available in some physical stores. Prices can vary between 120 and 180 euros.
Ben Goji's big investment is online, where it hopes to grow not only in Portugal but also in Europe. Flávio Resende, the founder of the brand, along with Helena Marques, adds that "an investment in Digital Marketing will be made to boost the brand", namely in new markets.
The young entrepreneur from Santa Maria da Feira also says in a statement that he was born into a family of people involved in the footwear sector and that he always had the opportunity to idealize his own shoes and watch the production process. "The fact that I was young, with the need to build a future, made me want to risk and take advantage of the know-how of those around me and the proximity I have with the resources and raw materials of the footwear cluster in the São João da Madeira and Santa Maria da Feira regions, "he concludes.
The branding and communication concept are the responsibility of Designarte - Brand Activation, which also developed the signature "Customize your identity".
Source:
Marketeer